(Semantica Stories)
The best way to learn Portuguese.

BJJ & Brazilian Portuguese?

They go together.

If you're getting serious about Jiu Jitsu, the best way to expand your perspective is a trip to the sport's birthplace of origin: Brazil.

And, it will blow your mind 💚.

Brazilians are friendly by nature. But when met with a traveller that knows even a little Portuguese, they'll treat you like familia.

Despite this fact, few tourists bother to learn. Everyone relies on Google translate or the bad Spanish they learned in highschool. [ *A surprising number of people think the official language here is Spanish 😵. ]

It's worth the effort to learn as much Portuguese as possible before landing. [ Vale a pena. ]

It's seen as a sign of respect and you will instantly be welcomed into the Brazilian community. With even some basic Portuguese speaking skills you will be treated very differently than the usual tourista. Nothing like this had ever happened to me on several previous trips there.

But I'll never forget how I was received In Rio de Janeiro! I was there to check out the BJJ scene. But the moment I tried out my very rough speaking skills, I was treated differently. I got escorted around to several of the local Jiu Jitsu academies, and even was invited into a training session with Gi (*kimono!) loaned to me. And just like that, I was on the tatame in the center of it all. It felt great.

You will be welcomed as a V.I.P., and make new and unexpected friendships just by making an effort to learn some of their language. English is not spoken much in Brazil.

Within 18 months I was back for several more adventures there until eventually reloating my life in Rio - a "test drive" that's lasted 12 yeears and counting.

Brazilian Jiu-Jitsu in_Brazil left it's mark on me. So much so that we scripted several stories to include scenes from the matt. I've had great fun integrating BJJ and other very-Brazilian pastimes into our online course. The entire course is story-based because just as you're finding out with Jiu-Jitsu, the fastest way to mastering a skill is by acting it out.

» From our online Portuguese course.

The best way to learn Portuguese is with Stories.

In the scene pictured above it appears that someone might be in a situation. Is she mad at him? Even the two women at the side look agitated. What's up with the man in white shorts? Those are impressive calf tattoos! Are the musicians updating their playlist to better fit the situation?

We are all hardwired to find stories more memorable than just plain facts. Just hearing one being told and our brains light up. Suddenly, we’re processing emotions and images, trying to make sense of it all. We’re learning!

Your mother probably told you a story something like this: Eat your spinach and you'll grow up big & strong. The unique thing about this little story is that, (1) it had context, and (2) it had purpose.

Hearing language in-context super-charges your learning. Areas in your brain come together and literally light up!.

A decent story with powerful moving images and dialog automatically creates context and meaning. The experience is far clearer and more memorable than any flashcard routine or podcast. One or two good presentations of a word in-context is all it takes to become fixed in the mind. Forever.

Get Started.

The best way to learn Portuguese is with stories. Stories of real life. Real life is always contextual.

What about immersion? Isn't that the best approach? Well, sim & não. If you have the time to learn slowly, and in Brazil... maybe. Most people that have actually moved to Brazil report great difficulties in learning the language surrounded by natives speaking at a normal (i.e. fast) pace with plenty of expressions & slang.

I struggled to remember the difference between abacaxi and abacate (pineapple & avocado). I had already "memorized" them with my flashcard deck. Both are fruit, but juicing an avocado is not a great idea! Asking the store clerk where the I could find the avocados, she gave me that raised-eyebrow look letting me know I'd used the wrong word. She guided me to the avocados, then to the pineapple. Holding each in raised hands she looked at one and said "abacate", then the other - "abacaxi". I've never ever forgotten these words since that moment. The flashcard deck had no context. The store did. It makes all the difference 🤓.
~James.

It's a different approach. And it works. There is no better gauge of our success than what our students say about it (below). In the 10+ years we've been doing this only a handful have requested a refund.

Lessons looks like this:

What is the best way to learn Portuguese?

Six big ideas:

We’ve built our language learning program around six ideas. Anyone willing to commit to our system will acheive fluency in the language. It can take as little as 6 months, as long as 3 years.

(1) Learn through engaging stories.

It's like Netflix, but all the shows have the same sub-plot: to learn Portuguese. Don't confuse us with other language programs that use publicly available TV & film offering a quick-rewind feature os you can click on the subtitles get the word translations.

Sure, it's fun to watch the Matrix Reloaded, but it's not the best use of your time to learn phrases like "the Oracle must be consulted..."

When you study language in a programatic way, aquisition happens quickly because the grammar and vocab build upon each other, GRADUALLY.

The best way to learn a language is by watching characters talk and act out their lives. Just like real life. That's the core of our program. You'll hear real people speaking, learn how to answer questions, and pick up on new words organically as you follow along. The stories in our movie-like series always present Brazilian Portuguese in it's most-used form, helping you engage with the language as a native does, not how a textbook thinks you should.

The best way to learn Portuguese.
Our stories give you the context and clarity you need to speak with confidence.
(2) Build fluency through context.

Fluency comes through learning and using language in the right context. Our entire library of lessons are all part of long, connected stories. There are main characters, dramas, action, and emotions. As you relate to these stories, your language learning will be anchored in the real world and the context of how Brazilians actually talk. 

The best way to learn Portuguese.
Context ++ Real-life adult situations -> in Brazil.
(3) The fear of speaking is natural.

Most learners hit a wall when it comes time to hold a real conversation. We're so worried about how we sound that it can lead to a sort of paralysis. The best solution is repetition. If you have someone that will listen to you practice "I will see you later" over and over while giving you feedback - ótimo! Our program gives you a safe space to practice and find your voice. We use Google's AI system, and it is truly amazing. And, she speaks Portuguese!

The best way to learn Portuguese.
We'll model the pronunciation, you repeat it and Google will be the judge.
(4) Flying text on your screen can teach Grammar?

Skip the boring grammar lessons. We will show you the finer points of Portuguese grammar through short, clear animated illustrations. It's called kinetic typography, and it's a purely visual approach to teaching grammar.

Portuguese grammar visually
Grammar is best explained visually.
(5) Hacking Portuguese is the way.

Fluency is a prized goal. Everyone wants a faster, easier way to get there. And as you know, it's not hard to Google a language course that will promise you fluency in a matter of weeks - or, days! This is of course, nonsense. But, shortcuts and tricks do exist! At every step along the way, we'll show you the tried and true hacks - the ones that will actually streamline the process of learning new grammar and vocabulary. We use everything from talk-show style breakdowns to shorthand formulas for constructing phrases. The goal is to get you to fluency in as little time possible. And, enjoy the journey too.

Portuguese broken-down
Each breakdown brings you one step closer to mastering the language.
(6) Remembering not forgetting.

We put a lot of work into making quizzes that are useful and not at all boring. We quiz you on vocabulary, grammar and pronunciation. Voice recognition technology is now so good that most of the quizzes will let you speak your answer. This is a huge advantage! You're getting pronunciation practice at the same time you're doing a quiz. We'll use the results to help you discover what to spend your time on. No grades, no shame - just learning.

And hey! You can skip them too. They're not required to move advance.

Semantica test application
Take the pressure off and let the quiz app track your progress.

We do all six.

That's why we are the best way to learn Portuguese.

If you can dedicate 10 minutes a day, you can learn Portuguese. You can become fluent!

With our course you’ll learn how to start thinking in Portuguese. You won’t just be memorizing random words and grammar rules. You'll have a new library of vivid scenes stored in your mind that you can quickly call upon during a conversation.

Learn Brazilian Portuguese with a Comprehensive Online Course

Learning a language should be fun, natural, and easy. Let’s show you what you can experience as you learn Portuguese the best way! [Example video]

Ready to try a lesson?

Here’s how you can begin learning Brazilian Portuguese:

Subscribe to our monthly package for $21/month. This will give you access to everything - all of our series of stories. You can easily find the level that fits your learning style, and the story that suits your mood.

If you’re more advanced or want to buy the entire course for a much greater value, then check out our Once you're ready to commit, you can easily switch to a longer-term, less-expensive plan.

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Life is a story. ~James

2006, Rio de Janeiro – having the time of my life and suddenly decided to try living in Brazil for a few months – maybe as long as a year. I’d been studying non-stop at home, but Rosetta Stone, Pimsleur and Babbel seemed slow, out of date and boring to boot. Besides that, what I was hearing on the streets here was very different from anything these courses was teaching! It seemed clear to me that the best way to learn Portuguese, would be a program with audio and video together. Like a movie, but slower – something I could begin to make sense of. I wanted to be able to say thinks like (not just memorize)…

  • Where’s the laundry detergent?
  • Do you accept Venmo?
  • Are you free for dinner tonight?

I wanted Brazilians, on-screen acting-out these things! And, I wanted to learn the most useful conversational Portuguese first – not in the order presented in these courses. I was learning more simply watching Brazilians interacting with each another. But it was too fast. Way to fast.

So, I built it myself.

Rough draft in hand, B-level actors in tow we filmed anywhere we could without getting arrested. I made every mistake possible. Rio de Janeiro is a forgiving place. So are Brazilians. At the end of this period I had a full-length movie on DVD(!). The actors spoke slowly and clearly. They were forbidden to speak anything other than the present tense. The script used no more than 200 unique words.

Stories that have real-world context, meaning and that excite you (!!!) you are prefect for teaching a language. And that’s exactly what we’ve created starting in that summer of 2006. But now, we’ve been validated. The storytelling method is widely accepted as one, if not the best approach for language learning. Science.

You could not choose a better, more engaging way to learn Portuguese. Former student write us love letters!

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