The best way to learn Portuguese is with Stories. Semantica Portuguese.

Q: What's so special about a story?

A: Everything.

In the scene pictured above it appears that someone might be in a situation. Is she mad at him? Even the two women at the side look agitated. What's up with the man in white shorts? Those are impressive calf tattoos! Are the musicians updating their playlist to better fit the situation?

We are all hardwired to find stories more memorable than just plain facts. When we hear a story being told our brains light up. Suddenly, we’re processing emotions and images, trying to make sense of it all. We’re learning!

Your mother probably told you a story something like this: Eat your spinach and you'll grow up big & strong. The unique thing about this little story is that, (1) it had context, and (2) it had purpose.

Hearing words in-context super-charges the language learning process. A decent story automatically gives context to the words. Their meaning becomes clearer and more memorable than any flashcard or podcast. One or two good presentations of a word in-context and it becomes truly fixed in the person's mind. Forever.

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The best way to learn Portuguese is with context. Our stories are drawn from real life in Brazil. Real life is always contextual.

Even complex skills such as describing an event, or asking a question, are quickly mastered using this method. And what's learned is remembered. Forever!

What about immersion? Isn't that the best approach? Well, sim & não. If you have the time to learn slowly, and in Brazil... maybe. But many of our students are people that have moved to Brazil and are having a hard time getting anywhere with everyone speaking quickly and with lots of expressions thrown in.

I struggled to remember the difference between abacaxi and abacate (pineapple & avocado). I had already "memorized" them with my flashcard deck. Both are fruit, but juicing an avocado is not a great idea! Asking the store clerk where the I could find the avocados, she gave me that raised-eyebrow look letting me know I'd used the wrong word. She guided me to the avocados, then to the pineapple. Holding each in raised hands she looked at one and said "abacate", then the other - "abacaxi". I've never ever forgotten these words since that moment. The flashcard deck had no context. The store did. It makes all the difference 🤓.
~James.

It's a different approach. And it works. There is no better gauge of our success than what our students say about it (below). We've had less than 2 dozen people ask for their money back after 10+ years in business.

Lessons looks like this:

Six big ideas: Discovering the best way to learn Portuguese.

We’ve built our language learning program around six big ideas to help every learner make rapid progress.

Learn through engaging stories.

Ever watch a sitcom, Netflix series, or TV drama? That's the core of the program. You’ll learn by watching the characters talk, act, and live with each other. You'll hear real people speaking, learn how to answer questions, and pick up on new words organically as you follow along. The stories in our movie-like series always present Brazilian Portuguese in it's most-used form, helping you engage with the language as a native does, not how a textbook thinks you should.

Best way to learn Brazilian Portuguese — *Our stories give you the context and clarity you need to speak with confidence.*

Build fluency through context.

Fluency comes through learning and using language in the right context. Our entire library of lessons are all part of long, connected stories. There are main characters, dramas, action, and emotions. As you relate to these stories, your language learning will be anchored in the real world and the context of how Brazilians actually talk.

Never again be afraid to speak.

Most learners hit a wall when it comes time to hold a real conversation. We're so worried about how we sound that it can lead to a sort of paralysis. The best solution is repetition. If you have someone that will listen to you practice "I will see you later" over and over while giving you feedback - ótimo! Our program gives you a safe space to practice and find your voice. We use Google's AI system, and it is truly amazing. And, she speaks Portuguese!

Portuguese grammar in flying words.

Skip the boring grammar lessons. We will show you the finer points of Portuguese grammar through short, clear animated illustrations. It's called kinetic typography, and it's a purely visual approach to teaching grammar.

Portuguese grammar visually — *Grammar is best explained visually.*

Hacking Portuguese.

Fluency is a prized goal. Everyone wants a faster, easier way to get there. And as you know, it's not hard to Google a language course that will promise you fluency in a matter of weeks - or, days! This is of course, nonsense. But, shortcuts and tricks do exist! At every step along the way, we'll show you the tried and true hacks - the ones that will actually streamline the process of learning new grammar and vocabulary. We use everything from talk-show style breakdowns to shorthand formulas for constructing phrases. The goal is to get you to fluency in as little time possible. And, enjoy the journey too.

Portuguese broken-down — *Each breakdown brings you one step closer to mastering the language.*

Lock-in your learning.

We put a lot of work into making quizzes that are useful and not at all boring. We quiz you on vocabulary, grammar and pronunciation. Voice recognition technology is now so good that most of the quizzes will let you speak your answer. This is a huge advantage! You're getting pronunciation practice at the same time you're doing a quiz. We'll use the results to help you discover what to spend your time on. No grades, no shame - just learning.

And hey! You can skip them too!

Semantica test application — *Take the pressure off and let the quiz app track your progress.*

We do all six.

That's why we're now, the best way to learn Portuguese.

If you can dedicate 10 minutes a day, you can learn Portuguese. You can become fluent!

With our course you’ll learn how to start thinking in Portuguese. You won’t just be memorizing random words and grammar rules. You'll have a new library of vivid scenes stored in your mind that you can quickly call upon during a conversation.

Learn Brazilian Portuguese with a Comprehensive Online Course

Learning a language should be fun, natural, and easy. Let’s show you what you can experience as you learn Portuguese the best way! [Example video]

Ready to try a lesson?

Here’s how you can begin learning Brazilian Portuguese:

Subscribe to our monthly package for $21/month. This will give you access to everything - all of our series of stories. You can easily find the level that fits your learning style, and the story that suits your mood.

If you’re more advanced or want to buy the entire course for a much greater value, then check out our Once you're ready to commit, you can easily switch to a longer-term, less-expensive plan.

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Life is a story. ~James

2006, Rio de Janeiro – having the time of my life and suddenly decided to try living in Brazil for a few months – maybe as long as a year. I’d been studying non-stop at home, but Rosetta Stone, Pimsleur and Babbel seemed slow, out of date and boring to boot. Besides that, what I was hearing on the streets here was very different from anything these courses was teaching! It seemed clear to me that the best way to learn Portuguese, would be a program with audio and video together. Like a movie, but slower – something I could begin to make sense of. I wanted to be able to say thinks like (not just memorize)…

Where’s the laundry detergent?

Do you accept Venmo?

Are you free for dinner tonight?

I wanted Brazilians, on-screen acting-out these things! And, I wanted to learn the most useful conversational Portuguese first – not in the order presented in these courses. I was learning more simply watching Brazilians interacting with each another. But it was too fast. Way to fast.

So, I built it myself.

Rough draft in hand, B-level actors in tow we filmed anywhere we could without getting arrested. I made every mistake possible. Rio de Janeiro is a forgiving place. So are Brazilians. At the end of this period I had a full-length movie on DVD(!). The actors spoke slowly and clearly. They were forbidden to speak anything other than the present tense. The script used no more than 200 unique words.

Stories that have real-world context, meaning and that excite you (!!!) you are prefect for teaching a language. And that’s exactly what we’ve created starting in that summer of 2006. But now, we’ve been validated. The storytelling method is widely accepted as one, if not the best approach for language learning. Science.

You could not choose a better, more engaging way to learn Portuguese. Former student write us love letters!